Something just occurred to me. I get a lot of questions on whether Brand A is better than Brand B or Brand C, etc and there is usually no easy answer because almost all brands have a good range of products so depending on what exactly you compare, the answer can be very different.
I should probably start doing occasional company overviews to make it clear how they position their products.
On the high end there are of course companies who only make products at one, very high, quality and performance level: like Tangent Theta, S&B, March, etc. Unfortunately, those are really expensive, so I am always keeping an eye out for companies that make products aimed at a more sane price level, while maintaining good quality and value for the money.
Tract appears to be a good example of a company that is targeting this mid-range market segment and doing so quite nicely from what I have seen so far.
The guys who founded Tract used to work for Nikon and at some point they walked out and started their own company. Tract, best I can tell, only sells products directly to the consumer. I am guessing that is what allows them to maintain such a good performance to price ratio.
This type of a distribution model has its strengths and weaknesses. The strength, of course, is the ability to communicate directly with the customer and cut out the middleman to offer better prices. The weakness is that is harder to reach a truly wide audience, so your total available market is necessarily smaller even with the internet being what it is.
However, given how often people ask me about Tract products, the word is clearly getting out there and Tract is doing something right.
I have seen a comparatively small number of Tract products and what I have seen is from the higher end of Tract's product line. I have tested the Toric UHD 4-20x50 FFP riflescope and Toric UHD 15x56 binoculars (see the video review I posted yesterday). I have seen (but not done a full test) a couple of other riflescopes, most notably their ELR 4.5-30x56 riflescope that I rather liked. Everything I have seen from them so far has been intelligently configured and good for the money, so I expect to be looking at more of their products as the opportunities presents themselves.
One of the founders of Tract, Jon LaCorte is a member of this community, so if you have questions about Tract products that I have not seen, he is a good resource. His username here is @jonlacorte
The company website is www.tractoptics.com
General disclaimer: I do not have any sort of an affiliate or advertising relationship with Tract Optics. I generally do not accept advertising from optics companies on this website.
I got home yesterday and fished Steiner MPS from the mail. I am going to go live in an hour, right here, with some early impressions of it.
I originally planned to do a live show on the Rittenhouse verdict take-aways, but figured you'd want to get the scoop on the MPS first. It is an interesting new option for compact red dot sights and the last thing I needed for the red dot comparison I have been working on.
Let's talk about optics today and touch on the political stuff tomorrow.
Here is a review of the 15x56 "Big Eyes" binocular from Tract.
I ended up liking it a lot more than I expected given the price.
Here is the third installment of this series, recorded after a rather long break.
Let me know if you have any questions.
Here is the rough parts list:
VC Defense billet lower
BCM upper https://bit.ly/3wcHIQX
Proof Research 16" CF barrel https://bit.ly/3whEg7I
Odin tunable gas block https://bit.ly/3EJk8hO
Bootleg adjustable BCG https://bit.ly/3BLeQAl
Q HoneyBadger 12" handguard https://bit.ly/2ZRt7hr
ACE UL Stock https://bit.ly/3mIWpbc
Vortex Razor Gen3 1-10x24 https://bit.ly/3BJkR0j
Hiperfire 24 4Gun trigger https://bit.ly/3bCaykj
Zero Bravo offset sights
Crimson Trace CMR-301 light/laser https://bit.ly/2ZPQrfy
ACE UL stock
Riflecraft RS-3 sling
Here is how I chose to build a general purpose AR-15. That does not necessarily mean it is ideal for everyone. If you are thinking of doing such a build, this is a good starting point. Take a close look at my reasoning and see what you need to change to make it fit you.
During the last couple of livecasts, multiple people brought up a recent article in the Recoil magazine that discusses the MPVO concept. MPVO stands for Medium Power Variable optic, similarly to how LPVO stands for Low Power Variable Optic.
The article in question is this one: https://www.recoilweb.com/medium-powered-variable-optics-mpvo-the-optic-you-dont-know-you-need-170236.html
It is generally a well written piece that makes a reasonable argument. I agree with some parts of it and disagree with other parts, so there is some nuance there.
Before I get into the specifics, there are a couple of things to point out:
1) It will occasionally sound like I am attacking the author of that article. I am not. However, I also have to call a spade a spade sometimes and if I think he has no clue about something specific, I will say exactly that. I have never heard of the guy until today. I did look up a few of his other articles and he seems like a good writer and a competent gun guy. I did not, however, find anything resembling an understanding ...
There is a very fair chance that your e-mail is filled with hundreds of "once-in-a-lifetime" or "today only" deals. If you are not careful, you can end up with a once in a lifetime credit card bill next month.
I am generally not hugely pre-occupied with deals and I do not wait for a particular season to buy something. If I am looking for something specific, I usually need it and I am unlikely to spend months analyzing what deals are out there.
There are some exceptions to that, most notably with backup optics (see my earlier post on Primary Arms) and tools.
I have a good assortment of tools to use, but I have been keeping an eye out for deals on Fix-It-Stick kits since I like to have a few spread around different bags/backpacks/etc. It turns out that I am pathologically incapable of remembering to move one from bag to bag, so I ended up accumulating a few here and there I am picking another one up this time since they have a healthy Black Friday discount going on: https://bit.ly/3nTqzsL
They seem to have a...
Rather than inundate you with a long list of things we are thankful for this year, I'll just leave you with a couple of points
We should all be grateful for our families. I certainly am. I really am blessed and I wish you all to be as fortunate.
All of us who live in the US, should definitely be grateful for that. It is the greatest country in the world (I know people from other countries may disagree, but everyone has the right to be wrong) and I am truly fortunate to be here.
I made a long drive to California yesterday with my kids, so I had some time to think. As irritated as I am with Big Tech at the moment, I have to say that I truly am grateful for the modern marvels of technology. They did not give me a voice, but they sure extended its reach.
Happy tryptophan day, ya'll!