The discount industry never sleeps. I do not know why we have President's Day. All I know is that if you need to buy a mattress, this is the day.
Apparently, if you want to buy an optic or a firearm, it is not a bad day either.
Eurooptics has a 20% discount on some Vortex products and the more usual 15% on most others. The 20% requires a VTXPRES20 discount code and, apparently, applies to these items: https://alnk.to/31sCKyY
Several of the products I routinely recommend are in there Razor Gen3 6-36x56, UH-1 Gen2 and Venom 5-25x56, for example.
Field Optics Research has a 25% off with TRUMP47 discount code https://www.fieldopticsresearch.com/ I guess you now know how their politics line-up.
Primary Arms has discounted what looks like the entire Faxon product line https://alnk.to/6TBikAg
Brownells has 15% off with PRES15 discount code on quite a bit of their own stuff and on some "Brownells Only" Daniel Defense products.
Palmetto has a ton of heavily discounted stuff and I am not going to pretend that I can go through the entirety of it this quickly. As usual, if you want to build a rack rifle of some sort on a serious budget, I'd be starting there. https://alnk.to/dLiQAt3
For example, $49 gets you a complete free floating kit. https://alnk.to/fwsqoEI All you need is a stripped receiver and a couple of hours to put it all together. Or you can gamble on the Holosun fuzed optic since it is discounted and they give some ammo on top of that https://alnk.to/d3DOFhr I was deeply unimpressed with it at SHOT, but for $1599, it might be worthwhile to play with. Then again, this is Holosun and I am far from being on a Holosun bandwagon given that they do R&D on us and then make sighting systems for PLA.
OpticsPlanet has a "PREZ" discount code that gets you 11% off and2% bonus bucks. https://alnk.to/8tQ7a8c Given that the owner of OP is, like me, originally from the Soviet Union, I see the humor in that discount code that the rest of you will not understand. It is not really translatable either.
Again, there is too much stuff there for me to go through in its entirety, but a few things jump out like the Fix-It-Stick kit https://alnk.to/90Ao6B1, Vortex Pro rings https://alnk.to/90Ao6BE, and Gideon Optics https://alnk.to/6xLMnci
I did not see anything specific from Tract, but did notice that they launched their Impact Ballistics app. I'll need to take a look at it carefully. Tract started with primarily hunting oriented stuff and have been steadily adding products that aim at long range, which I like. That having been said, I still like their mid-range 2.5-15x44 the most out of what they have (given the competition). https://tractoptics.com/toric-uhd-30mm-2-5-15x44-ffp-illuminated-mrad-mrad-hunting-rifle-scope
I tend to lean heavily toward the more expensive side of the optics world, but this scope is a steal under $1k (made me think abotu it a little more after @Eric166 gave me a bit of a guilt trip).
I am also going to have a review on the 4-15x50 out shortly. It is easily one of the better ELR scopes out there, especially for rimfire, without having to sell a kidney.
Anarchy Outdoors has 10% off sitewide with the PRESIDENT25 discount code. I have talked quite a bit about their Tikka stuff that I like:
https://www.anarchyoutdoors.com/shop-by-rifle/tikka/t3/?ref=fl0iza41
and https://www.anarchyoutdoors.com/shop-by-rifle/tikka/t1x/?ref=fl0iza41, but they carry all sorts of interesting things like the Aera 419 scope mounts, for example https://www.anarchyoutdoors.com/shop-by-category/scope-rings-bases-mounts/scope-rings-mounts/?ref=fl0iza41
I'll add more if I see anything else through the day.