It seems like every time I turn around, there is another memorable date that, apparently, requires a whole slew of sales and discounts. They are all tacitly advertised as "huge", "enormous", "biggest ever", etc. Now that I think about it, they borrow significantly from President Trump's vocabulary.
With all that, this year has been comparatively slow for the firearms and sporting optics industry, so some of the discounts are indeed significant.
Primary Arms is offering significant brand-wide discounts: https://alnk.to/bEioSQH
There is quite a lot there worth looking at. One of the things that stood out to me is the significant sale on all the Ballistic Advantage products. Apparently, BA introduced 8.6BLK barrels among other things https://alnk.to/7M9JiYL
For Vortex, they are offering their usuall Bonus Bucks, except more of them. $400 in bonus bucks for the Impact 4000, for example. https://alnk.to/cb2FPpq or $500 for Razor Gen3 1-10x24
Brownells is wrapping up with their 85th anniversary sale https://alnk.to/gzVClSw which, presumably, will smoothly transition into a 4th of July sale. 'Tis the season. JULY15 gets you 15% off.
Palmetto has a deeply discounted Keltec RDB https://alnk.to/btnDUed I always wondered about these. I've shot them at SHOT and they were very shootable, but not extensive experience with them on my part.
On the optics side of things, there is a little bit of everything https://alnk.to/6IFbqec
Opticsplanet, naturally, is in the frey with some dscounts https://shrsl.com/4ld71 and an additional 11% discount code FFEST Apparently, the discount code does not work on everything (not on Eliminator6), but seems to work on most things. For example, it takes the price of Element Immersive 5x30 down to $533 https://alnk.to/9xjjZe2 or carves off $110 from the Ckye triple pull bipod.
Optisplanet also just announced another discount code FEST (single F) that gives you 13% off on binoculars. I just checked and it even works on very new ones like the Vortex Razor UHD 8x32 https://alnk.to/h6FUjR6 That brings its price down to $1260, which is a steal for this exceptional binocular. Interestingly, it also applied to the Element 5x30 prismatic scopes which dropped the price down to $521.
Field Optics Research has a 20% off deal going on right now, but that's the same discount you get with my dark20 code. If they reset the codes somehow, on July 4th, they have a one day only J42024 code. I really like their dome top tripods https://www.fieldopticsresearch.com/shop/Tripods-for-Shooting/p/Ranger-32DTC3-MIL-ASFPLs-DomeTop-Tripod-System-x67426023.htm
Stay tuned for more updates.