Reticles galore...
Sporting optics industry is really weird in many ways. It is dominated by "me too" products and genuinely different products are far and few in between. Marketing people for optics companies really like small incremental improvements. That's a low risk way of doing things. That's one of the reasons marketing for riflescopes and binoculars is usually so stale and, frequently, technically illiterate. Noone wants to take the risk with products, so they start getting adventurous with how they describe it.
However, once someone does anything a little different, the moment it becomes abundantly clear that it was not an abject failure, everyone else, imbued with a sense of safety, follows suite.
Reticles in binoculars and spotting scopes seems to be such a thing. While I am happy to make fun of the optics marketing people (lord knows they usually deserve the ridicule they get), I am equally happy to finally see these proliferate among brands.
I have a suspicion that part of the problem is that most products are made by a small number of Asian OEMs and they are hard to convince to shift gear. However, once it happens, all of a sudden, a new product, feature or technology becomes available to others and they al rush to market.
In this case, I just found an e-mail from Maven that they have a new 18x binocular with a reticle https://alnk.to/esWdbVc
S1.2 spotter with a 30x reticle eyepiece https://alnk.to/3ngtoxD
S3 spotter with a 24x reticle eyepiece
The spotter reticle designs they used do not make a whole lot of sense to me, but the reticle in the binocular should work well.