Once my voice makes a reasonable recovery, I will do another livestream and go over the remaining impressions, etc. I will try to get Will to join me for this like he did the last couple of years.
In the meantime, I thought I'd sit and jot down some top level impressions. Overall, the show seemed to be well attended, but there is something happening between NSSF and some of their traditionally large clients. Many companies that used to buy the biggest booths at SHOT were not there. Sig and Vortex, for example, pulled out during COVID and never returned. Vista pulled out this year. Many other booths seemed to be a bit downsized. Burris, Steiner and Beretta were all part of the same large booth with less footprint than last year. On the other hand, the number of smaller companies with booths in the dungeon (bottom floor of the Venetian Expo) trying to get some name recognition was mind boggling. On the optics side, half of them seemed to be just various Chinese companies trying to sell something to someone. For them, SHOT Show makes a ton of sense because all their customers are at SHOT and they can have a face to face meeting. I suppose getting someone to come out to China to visit you is hard and getting an office set up in the US permanently is expensive. This seems like an opportunity for some enterprising Chinese/American to set up shop as an intermediary for several overseas company.
Out in the backrooms of different booths, it sure seems like the OOC (Out Of China) movement has gathered some steam and several countries mainly Taiwan and Phillipines are looking to offer alternatives. On the other hand, better Chinese OEMs are getting really good. I have a suspicion that quite a lot of stuff we see that is marketed as made in Germany or Japan or Phillipines, has significant susbsytems, if not the whole thing made by these Chinese OEMs. A lot of this, of course, is just an educated guess.
In the grand scheme of things, when it comes to comparatively simple things like riflescopes, I do not hugely care where it is made, but many people do. I would appreciate some honesty in labeling.
At least one German company, for years, would make scopes in China, bring in the main riflescope and eyepiece separately to Germany, screw on the eyepiece, and label it as Made in Germany. To label something as "Made in USA" there are fairly strict requirements. It is a lot more lax in Europe.
With firearms, there were some interesting things, but it sure seemed like a year of the levergun. Bond Arms is close to going to production with their AR magazine fed tactical looking levergun that uses the 870 Magpul stock. Henry introduced theirs. Visually, it is more of a classic gun with wood stock and all that, but it does take AR-15 mags.
Stag showed levergun prototypes. S&W has a levergun now. Ruger is continuing the resurrection of Marlin. Winchester has a really entertaining 22LR levergun. Tactical looking modifications of existing leverguns were all over the place. Some were from well known names like Ranger Precision. Others seemed to come from a variety of places. It sure looks like this piece of Americana is going through a re-birth.
On the optics side, there were a lot evolutionary changes with various EO integrations like the 2nd Gen Revic (called Radikl) finally announced. Burris and Steiner had new thermals, updated Veracity PH and a next generation Eliminator. They probably had the most new stuff. Keep in mind that there were also a couple of prototypes that looked promising, but I can not talk about.
Leupold Mark 4HD was an evolutionary development, but a very welcome one. I think they will do very well with it. The 6-24x model is likely to be sweetspot of that lineup, but I am probably more interested in the illuminated 2.5-10x42. It almost looks like what the next generation of Nightforce's 2.5-10x42 NXS should have been.
Element is expanding their HYPR line-up with a 3x model joining the 7x. Aside from that, they are rounding out their product line very nicely with three LRFs and two binoculars. Again, there were some discussions there about new products and new ideas that are not yet for public consumption. Let's just say I am bullish about Element Optics and I like where they are going.
March is quietly doing their own thing and doing it well. It was good to see them at SHOT again. Same for Revic. They have their target market. They offer products for them. I like the focus.
Torrey Pines is doing some seriously clever things. The spotter with an integrated display and LRF is finally going into produciton shortly. I spent quite a lot of time with a near production prototype and really like it. They also had some thermal and digital NV clip-ons that looked extremely promising.
Daniel Defense revived Hudson H9 and it looked good.
There is a good bit more to cover and I will do that once I can properly talk again.
NSSF said there were 55 thousand people at SHOT. Perhaps. It was well attended, but I thought it was a little smaller.